First The development of acquaintance as an opportunity for service;
Second High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian's occupation as an opportunity to serve society;
Third The application of the ideal of service in each Rotarian's personal, business and community life;
Fourth The advancement of international understanding, goodwill and peace through a world fellowship of business and professional persons united in the ideal of service. |